This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a "tsunami" that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will "lap" their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.
Don Tapscott, author of The Digital Economy, turns his attention to the way young people--surrounded by high-tech toys and tools from birth--will likely affect the future. In Growing Up Digital: The Rise of the Net Generation, Tapscott parlays some 300 interviews into predictions on how today's 2- to 22-year-olds might reshape society. His observations about this enormously influential population, which will total 88 million in North America alone by the year 2000, range from the kind of employees they may eventually be to how they could be reached by marketers.
Customer Reviews:
Avg. Customer Rating: 3.5 / 5.0
Future Schlock:
As a long-time net user AND baby boomer, I found much of what Tapscott says completely wrong, be it his unscientific conclusions regarding the so-called "N-Gen" (his own invention, which I find so distasteful and misleading that I'll not use it from now on), his predictions for the future, or his dim view of the technological abilities and intelligence of the boomers. For example: 1. He assumes that boomers will always remain behind the young when it comes to using the net. There is endless talk... more info
N-Geners are Heroes:
This book will definitely appeal to young people. The author creates the term 'N-Generation' obstensibly because Generation-Y was owned by another author. The book creates a super youth culture that is underappreciated and misunderstood. If you want to write a book that will appeal to young people and get a good rating on the college campus ... just trash the previous generation and the youth will scramble on board the turnip cart. This book does a disservice to youth and to the previous generation by... more info
A slanted perspective on it...:
When I first read it years ago, and rereading it today, I find a lot in this book that is insightful and, moreso, true. The author gives a look into the trends, ways, and lives of the N-Gen that is intriguing. Being one of this generation, it is like looking into my past and recalling my childhood.
Best of the best.:
This is absolutely one of the best researched, most interesting, well written, and easy to read books on this topic. A must read for educators of Info-Age youngsters. It will enlighten the pre- Info-Age generations to a whole new world and way of thinking!
