The Net Generation Has Arrived. . Are you ready for it?
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Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.
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The bottom line is this: If you understand the Net Generation, you will understand the future.
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If you're a Baby Boomer or Gen-Xer: This is your field guide.
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A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled �screenagers� with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.
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Grown Up Digital reveals:
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How the brain of the Net Generation processes information .
Seven ways to attract and engage young talent in the workforce.
Seven guidelines for educators to tap the Net Gen potential.
Parenting 2.0: There's no place like the new home .
Citizen Net: How young people and the Internet are transforming democracy.
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Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the �Net Geners� are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.
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The Digital Age is here. The Net Generation has arrived. Meet the future.
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Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Netgeners rule the market place!:
Born between 1977 and 1997, the net generation with 81 million people, definitely defines the marketplace today. They do non-stop instant messages, with IPods in the ears, eating pizza, smoking and drinking beer, all at the same time, amazing! When they are in colleges, they have short attention span, and have no tendency to memorize anything. Yet, give them assignment, they can be very creative as any other generations. Ask them what you like to do for a career, the answer is the same as other... more info
Saved:
While I fouund Mr. Tapscott"s book interesting I got a little tired of reading how the net generation is the answer to the world's present and future problems. It seemed to me that Mr. Tapscott's purpose for writing this book was to debunk any negative comments or research that he had ever heard or read regarding the net generation. According to Mr. Tapscott, other then their one negative of sharing too much personal information on facebook, the net generation will make all other generations pale in... more info
A Net Genner on the Net Generation:
I'll admit, I didn't read this book cover to cover. I spent about 3 hours reading it, which probably means that I `read' about half and skimmed the rest. This speaks both to the book's strengths and its weaknesses. On one hand, the book is clearly organized, with three levels of subtitles within the book making skimming much more efficient. On the other hand as a member of the generation that Tapscott is trying to describe, at least 60% of the information is intuitive to the point of banality. What... more info
Well-researched book on the state of today's youth:
For starters, I would say this book is slightly more accessible than Don's previous book Wikinomics (with Anthony Williams), especially in terms of its mass appeal. Everyone knows some young people, so I thing everyone can relate. If you are a parent and you have Internet-addicted kids, this book will help you better understand where they're coming from. If you're an employer and you are looking for bright young talent, this book will help you attract and retain them. If you are a marketer and you are... more info
