Many leading-edge books are now stating that emerging social networks are rewriting and impacting the rules of business. Now you can discover exactly how to use social networking in your business to drive better decision-making and greater profitability. We Are Snarter Than Me is a collaboration of Wharton, MIT and thousands of business innovators, worldwide. Drawing on their collective "in the trenches" experience, the wearesmarter.org community reveals what does and does not work when you bring social netowrks and communities into your decision-making and business processes. This book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance and management along with rules for effective community building. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Packs More Power Per Page Than Any Book I Ever Read...:
I'm a long time automotive entrepreneur, now making my business online communities and specialized professional networks, and an old time Wharton School alumni, so when this book was announced I naturally had to buy and read it. Wow! Though very simple to read and absorb in a very short amount of time, with some helpful and entertaining call outs and pictures, there is not one book I've read (on this topic or any other) that had more of an impact on getting a point across - that the power of crowds and... more info
What crowdsourcing really means:
This book is an example of its own subject. The byline reads, "Barry Libert & Jon Spector and Thousands of Contributors." The book, a product of crowdsourcing, reflects both the power and the problems of crowdsourcing. On one hand, it provides many examples of crowdsourcing in action from participants. Almost all of these sagas are success stories (even going so far as to make the reader wonder if some of the anonymous crowd members contributing could have been promoting the companies in the stories).... more info
Superficial description:
I cannot believe this book was published by Wharton School Publishing. The main point could be delivered as a page of news clip, another page of index including link to the crowdsourcing websites being described. This book is just a list of websites, no in-depth analysis of crowdscourcing phenomena. This book is full of information about crowdsourcing websites, but no knowledge about crowdsourcing.
As a wiki (or should I say "We"-Ki) author...:
I had the exciting opportunity to participate in this "wik-experiment" of the book by being one of the authors. It was a fascinating experience to visit the site and to see my thoughts and writings reconfigured by another author who may have been coming at the material from a different direction. Sometimes I found new insights consistent with my own thoughts or elaborated through the inclusion of someone else's experience. However, another occasions I found that my writing has been transformed into... more info
