The first and only book to apply the principles of Psycho-Cybernetics to the selling process, Zero-Resistance Selling features never-before-published writings from Dr. Maltz and five top authors, each an expert on selling and on this innovative selling method.
The inspiration for Zero-Resistance Selling is psycho-cybernetics guru Maxwell Maltz. Although Maltz died in 1975, the book is written in Maltz's voice by five sales and psycho-cybernetics experts: Dan S. Kennedy, William T. Brooks, Matt Oechsli, and Jeff Paul and Pamela Yellen. The book outlines a self-improvement program designed to help sales professionals overcome low self-esteem using Maltz's own techniques for reprogramming the subconscious mind. Coauthor Kennedy writes that the goal of Zero-Resistance Selling is to create "a new kind of selling experience, free of all the resistance and obstacles manufactured inside the mind, and free of the resistance served up by prospects who sense insecurity on the part of the salesperson."
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
The perfect first sales book for anybody new to the sales profession:
Maltz is credited with authoring this book,
but several other people copped his voice and
ideas to flesh it out. Sometimes the point-of-view shifts and it's not
Maltz writing about his experiences in the 50s,
it's Dan Kennedy writing about the 80s.... and it's
a little confusing. Actually the tone of the writing is very consistent
so it's like,"how did this guy accumulate so many stories
in such diverse fields?" - and then you realize that
it's... more info
Must reading for all sales people:
The late Maxwell Maltz certaintly created a mind revolution over 45 years ago. Little did we know how much the mind plays in all areas of success. Having read the original version of Psycho Cybernetics, I already was applying many of Maltz's principles. When I saw this new book I WAS INTRIQUED BUT DIDN'T THINK IT WOULD HELP. Boy, was I wrong. If you are in sales, you will find this book will reveal all you need to create the right mindset, overcome call reluctance, beat customer objections and look... more info
Influence Agreement:
Zero Resistance Selling is a process that must be honed, just as you would hone your public speaking skills, or any other skills that are part of your self-definition. And to master your sells closure, that is, being influential, even in the most adversarial situations, here are 10 tenets to follow: 1. Show No Fear
This does not mean avoid or deny it. Recognize it, process it, and choose to breath your way to being confident. See fear as you inner self telling you that you are about to... more info
Good but not 5 stars:
This Book is for you if you don't have self confidence. The only thing that the book said was to have confidence when you sell, and picture the sale "in the theatre of your mind" before you actually sell. I wish I read this book at the public library, maybe it's worth browsing and reading, it's a quick read, but not really worth keeping in your library unless of course you need a confidence boost
