Your web site is a business--design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good--it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn:
Why so many organizations think about web design the wrong way
How small design changes can have a big impact on your bottom line
Simple tips to increase web sales/leads by 10% - 50% (or more)
Concrete design guidelines for:
Landing pages
Home pages
Category pages
Detail pages
Forms
Checkout processes
Packed with helpful examples from a wide variety of sites!
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
a great common-sense checklist for page layouts:
The authors open with a statement that this book is not a checklist. However, I beg to differ. Once you begin to read through the chapters on category pages, individual pages, checkout pages, and so on, you'll realize that they are addressing the main concerns of building pages that properly convert, step by step. If you run a web site, and you're interested in learning how experienced marketers use design to persuade users to do what you want them to do (i.e. convert), then you should read this book.... more info
Try Kevin Potts Instead:
I've been working in web marketing for longer than Mr. Loveday, and I can tell you that this book is utter crap. Using VERY fuzzy mathematics, he attempts to give some suggestions on how some changes to style and content can boost your ROI. Flip through the book, and you'll immediately wonder why you're taking style and content advice from a book with so little of either. Methods vary from outdated to downright foolish, and the numbers are so bad that they border on unethical. There are tons of great books... more info
Perfectly explains often overlooked concepts:
This book easily earned it spot on my easy to reach bookshelf as I find myself referring back to it again and again. It is perfect for anyone who needs or wants to better understand how every decision made affects the overall performance of their website. The chapters that break down specific portions of a website (landing pages, home page, category pages, etc.) gave enough information to help me better understand those sections without being so detailed that it turns into a textbook. This book... more info
Easy to Consume Web Strategy Knowledge:
Did you like "Don't Make Me Think?" If so, this is a must-have addition to your core web strategy, design, and marketing knowledge library. Who wrote this book and why does it matter?
Luckily, I had the opportunity to see the authors, Lance and Sandra, present at a recent web conference and I was blown away by their insight into lead generation and how effectively they could communicate it. Lance and Sandra are well respected thought leaders in the web industry who speak regularly at... more info
