I enjoyed reading this. I read a lot of business books but I only highlight and mark the really good ones. I've filled this book with post-its and highlights. Dan Kennedy has great ideas that I think are very implementable. It does lean heavily towards the Direct Marketing business and I personally think it needs an update that reflects the current 2.0 world that we live in. But nonetheless, I've walked away with numerous ideas about how to turn my ideas into cash.
Short on Real Ideas:
The millions to be made are with Infomercials and Home Shopping Network as the book elicits, which are out of reach of most entrepenuers, unless of course you "sell" your idea to Guthy Renker, Dan Kennedy or others for 2% of the profit. Not exactly a path to financial freedom. It is still a decent read to assist you in developing a direction on how to promote your product and discover your marketing avenue of choice. If you are looking for current product and service ideas to make your millions, this is not... more info
Outdated:
Unfortunately I was quite disappointed by this book as its suggestions center largely on outdated methods such as infomercial marketing and other brick-and-mortar concepts. There is very little information on utilizing eCommerce/the Web for making your mark.
This is a shame as eCommerce is often a great way to get things started on your way to riches.
If you are looking to learn about more traditional means of starting a business (read: offline), this book does have some good ideas but nothing... more info
Dan Kennedy is one smart guy:
I've been following Dan for two years now and devour his stuff. This book is practical, bottom-line oriented, pure no B.S. through and through. I loved it!
