The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely.
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time.
When people visit your company's Web site, they aren't there to hear your slogan or see your logo again. They want information, interaction, and choice--and you'd be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Good Primer:
Great book to get started for beginners (and possibly for the beginner-mid level) for getting your feet wet.
Fantastic must read for ALL business owners!:
The author, David Meerman Scott, does a superb job on creating an easy read full of terrific ideas to improve the visibility of your business to the masses using WEB 2.0 (social sites on the web) technologies. I loved the book and will refer back to it often! Highly recommend it!
Excellent "how to" manual:
This was an excellent summary of how to get involved with electronic marketing. I recommend it for anyone who is starting out.
W Willard's review of The New Rules of Marketing & PR:
I have over 40 years marketing experience and now find myself needing to utilize the resources of current technology to effectively market products and services. This book is providing me , at the age of 74, with the tools that I need. It's very informative. W. Willard
San Clemente CA
