Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line.
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
Indepth:
This book is fantastic. Not only does it cover everything, but it does it in a simple way, an hour a day! I reckon once you have finished this book you will be a head of the majority. Must get for analytics.
The only book on Web Analytics you'll ever need:
Technologies evolve, but the PROCESS by which we should collect and analyze online data in order to gain solid, actionable insights will remain constant for the foreseeable future. I have been fortunate enough to work with some of the smartest online marketers in the business, and, to say the very least, most of these people -- especially those in the analytics community -- seem content to share their expertise in the most confusing and theoretical manner possible. But not Avinash Kaushik. And in "An... more info
Not enough GA application info:
My only issue is that the book doesn't address how to use google analytics more. He gives a lot of suggestions, but there isn't enough guidance in actually how to use GA to pull the data he recommends.
Gold Standard:
This book is amazing. If you think you knew everything or are in an analysis slump, just flip through this book and you'll find something new to analyze.
