This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
Customer Reviews:
Avg. Customer Rating: 3.5 / 5.0
Books not bad, but it's not great either. A lot of information but pretty basic.:
Books not bad, but it's not great either. A lot of information but pretty basic in my opinion. Could have spent less time on PPC angles and more time on actual seo tactics.
Not bad for only $24.95, but kind of drawn out:
Not bad for only $24.95, but kind of drawn out. Could have been bettr in my opinion but not a bad read for the money.
Nice Cover Pic!:
I can't decide if that cover picture looks like they are giving me the finger, or just extremely phallic.
The SEO Bible is a must have!:
I will admit that my previous SEO experience consists of submitting my website URL to sites offering search engine submission services. Did I mention that this was 10 years ago? And all I got was spam from that. Anyway, I found the "SEO Bible" to be very informative. The book is well-written and easy to understand. I was able to utilize the techniques mentioned to immediately revamp my blog and three websites. There is a visible difference in my site statistics/page rankings when comparing traffic before... more info
