Let Web metrics expert Brian Clifton help you maximize your website's potential. In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions. You'll learn to:
Measure your web traffic, its sources and visitor engagements and understand its impact on ROI
Configure your data collection parameters to track all online marketing channels, Flash events, banners, and more
Follow best practices for tracking offline activities and learn how to extract, analyze, and integrate the collected data
Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and email marketing efforts
Discover the benefits of ad version testing and the insight multivariate testing can bring
With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line.
Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
Good overview:
This book is intended to read cover-to-cover, not really a browse to the topic you're looking for type of book. Still really good read, and after you have a great understanding on GA overall.
Great book, great writer, expert knowledge:
Like some of the other reviews I considered myself to be quite familiar with Google Analytics, and I was very impressed with Brian's book. I learned A LOT that will be very valuable to our company, many items I've already put into action. (ere's a list of what I learned http://blog.dogster.com/2008/09/25/get-more-out-of-google-analytics) Brian also does a really good job of building up the what the tools are, why you want to use them and then how. It's a very modular book that doesn't force you to... more info
THE BOOK for Google Analytics:
This book is a MUST for anyone who is trying to use Google Analytics. You will probably have to read through it more than once (at least I did) but that is because it was packed with information on how to best implement tracking, comprehend data and use it to improve your site with Google Analytics.
How to find the needle in the haystack:
This is the long overdue "how to" guide for Google Analytics. You can get started tracking your web traffic without this book, to be sure. But, this book goes beyond the help section provided on the Google Analytics site. If you're trying to understand the web traffic on your site, try using Google Analytics. It's easy and free. This book will help you along. While the title describes the book as Advanced, it's not really that technical. Even the most technical sections are pretty easy to get through.
