"This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal business into a successful one." --David Garfinkel, author, Customers on Demand
"Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece." --Dr. Mani Sivasubramanian, infopreneur and heart surgeon
"With all the fancy buzzwords used to describe how to achieve success, here is a commonsense formula that cuts through the chatter and goes straight to the heart of what really works. This is truly a new perspective." --Joseph Sugarman, Chairman, BluBlocker Corporation
"Save yourself a couple hundred thousand dollars on that degree. Clear out your bookcase. The MBA curriculum for this generation is The Irresistible Offer and The Great Formula." --Lou D'Alo, PowerUp! Coaching and Consulting
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
It's okay:
I wanted to like this book a lot more than I did, but in the end, it's just another internet information marketing book. If you read Dan Kennedy, Joe Vitale and others like them, you won't find anything new here. As a matter of fact, Joe Vitale is in this book.
Excellent and Easy to Apply.:
This book states the obvious: 1. Create an Irresistible Offer, 2. Present it to a Thirsty Crowd, 3. Sell them a Second Glass. This last step is known in many circles as an upsell. I had used it a little in my own businesses, but upon finishing the book, I had to ask myself why I wasn't using it more. Mark Joyner points out the statistical and historical reasons why you should, and offers many examples of how this formula has been and can be applied to your own situations. So, for this reason I thoroughly... more info
Great book:
Teaches you how to market your stuff. A great book filled with ideas that are not just "fluff", but usable ideas. I have made some real money following this man's advice. I found this book in a used book store and bought it. Since then I have given it as a gift to several people. And IT is THE MANUAL that my business partner and I use to promote our business.
I made a lot of money with this book and so will you.
I read it once a month to keep myself on target with my products and marketing. This... more info
Good Book But....:
There are some new ideas and some old approaches written about in The Great Formula. The point is nearly everything got me thinking in new directions. Got my creative juices flowing and I like any book that can do that. This book is a great compilation of basic principles that work. Most of this information can be found in other books, I think it's the presentation that makes it very accessible. I personally like the way Joyner writes: a quick read and to the point. Some of his guest writers strayed a... more info
