Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
A Bite Sized Guide To SEO:
I've recently launched a B2C website and I know enough to know that it's no longer the case that you "build it and they will come". But I didn't realise getting my website to be seen by enough people to make it financially viable would be quite this difficult! Like many new businesses I have a limited budget so I wanted to see if I could tackle some of the SEO work myself or if I had to pay for someone to do it for me, I wanted to have some knowledge before I hired someone. This book breaks up the... more info
A truly great book!:
Search Engine Optimization is a complicated process made so by the fact that Google, the number one search engine, has successfully kept its algorithms a deep, dark secret and continues to do so. The book is divided into three parts: 1) Foundation, 2) Strategy and 3) Your SEO Plan. Foundation stresses the need to thoroughly understand what you want your website to do for you. Some people want to promote their businesses; but a surprising number just want to provide reliable information or publicize a... more info
Paced learning program has benefits and issues:
The book is well written and easy to read but having said that I find that the downloadable workbooks (of which there are a number) are of little value and far too basic. I also would have liked the book written in 2 sections - Got on with it and Go through the Lessons whereas the book is simply 'Go through the Lessons' without a sensible way to read through and garner useful info. The paced structure is, I find, limiting rather than enlightening. Mind you for people who learn differently to... more info
For me those tips worked well:
There is a lot of proud guys entered the 1 star to this book - DO NOT be mis leaded please, when you are choosing a SEO book. Right on, there is probably a lot of water inside, and I also do not like the spreadsheets what authors are suggesting to download and fill all the way - but hey - the information what they suggest enter on them - are useful, and worked for me. I started use the tips they suggest in July 2007, and back then according Google analytics the % of organic google search was 0.5 %. Now, it... more info
