You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren't beating down your cyber-door. What happened? The answer, most likely, is that you haven't made your site irresistible to search engines.
Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can
Gain greater visibility for your site
Advance your position in the rankings
Avoid techniques that cause search engines to bump your site to the end of the list
Make pay-per-click advertising pay off
In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you
Become familiar with search engines and search directories and find out which keywords work
Build your site with techniques that search engines like and avoid the ones they don't
Register your site with the top search systems and get it listed in directories
Find out why links are important and see how to get other sites to link to yours
Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising
Discover the common mistakes that make Web sites invisible to search engines
There's even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don't have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Good, easy to follow manual:
This book offers clear, concise ideas on how to improve your websites search placement. The author shows a few changes to a website that can really help with placement, but there are many other ideas as well that have a tremendous impact. I have spent very little time implementing his ideas, and it moved my website up substantially.
SEO for Dummies helped this Dummy:
The best recommendation of any book is if it helps you accomplish your goals. This book helped increase the Alexa rankings and Google organic search results for my website [...]
It's worth the money:
A simple and an understandable book on SEO.It's worth the money.Would recommend it to everyone.
Every website owner must buy this book!:
I bought this book to learn what I couldnt afford my web guy to do for me. My website was not generating much traffic and I thought it was a lack of good key words. Here's what I learned in the first 3 chapters: By looking at the source code on my site as instructed by the book to do for basic elements I found:
My web pages beyond the home page had no title, description or key words! And more disturbing, my web guys business info was listed in the top area of every page where my page description... more info
