a great read on how your marketing should work in sync with your product or service. it's not necessarily all about technology, just re-looking at your business to make sure that you are marketing in the right way for your business, or, having the right business for your marketing. Very insightful. It's a quick read, collection of essays.
Interesting Book, but does it work for Architects (I know we're not his primary audience)?:
So I've been in the middle of reading a wide variety of books and Seth Godin's Meatball Sundae slips into the business/marketing area of my reading spectrum. Its a good read, easily taken in chunks, not surprising since he is a blogger. Actually, when I think about it I could easily imagine that most of his chunks are reformulated blog posts, but they hang together so nicely that it is not noticeable. The basic premise of his book is that the new way of marketing demands a new way of doing business.... more info
Six Elements Review - 7.1/10:
Business as usual isn't working anymore. Seth Godin portrays the orthodox business practice trying to embrace the New Marketing as "Meatball Sundae". Meatball is straightforward and ubiquitious. The New Marketing is whipped cream and a cherry Part 1 speaks out the difference between the old marketing (mass media, TV, command-and-control) and The New Marketing (fashion, stories, permission and promises) The highlight of the book is in Part 2, The Fourteen Trends Trend1: Direct... more info
A Meatball Sundae is just what you need!:
Marketing genius Seth Godin has once again hit it out of the marketing ballpark with Meatball Sundae: Is Your Marketing Out of Sync?. Colorfully and succinctly, Godin lays out what you might not want to hear: that the "Old Marketing" of television interrupts and mass marketing average products, is losing ground to the "New Marketing" in the Web 2.0 world, and you've got to pick a team. With fourteen clearly defined considerations of New Marketing in his toolbox, along with enough case studies (from... more info
