Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.
Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Awesome Book On Persuasion Architecture:
This has been one of the best books I have read on persuasion architecture and going beyond just usability and information architecture. If you are a online marketing professional I highly suggest you get this book. The strategies are more in-depth and require more strategic planning to implement but are well worth it in the end and you will have happy clients or a growing business because of it. http://www.marketingmorgan.com
This book changed my career:
I bought this book 1 1/2 years ago and shame on me for not giving a review until now. I went through grad school and received an MBA.. and yet I was a Web developer and wasn't using my education.. and also, it wasn't paying me for all the trouble I went through to get it. So I was trying to figure out a career path based on my strong business background (have worked in sales, and 6 years of business school). I found this book and read it.. devoured it actually.. and it fueled a new passion in... more info
All i was looking for:
I am developing some internet based projects and was looking for some books about convertion rates and site optimization. This book deliveres what is promissed.
Whiten in plain english, as directly as it can be, it goes to the point. I have already read half of it, and it already woth what I have paid.
I strongly recomend to anyone that is involved with an internet project. From technicians to marketing professionals.
The King Daddy of Strategy:
What an amazing book! I purchased "Call To Action" thinking it would be good. I didn't expect it to be great. This is hands down the best book investment I've made in quite some time. I feel as though my client discoveries (or Uncoveries, as they call that phase of web projects) are much more meaningful and focused. It's also helped me minimize the "techno-jargon" that I so frequently used in the process.
