Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated, with a thorough exploration of the newest innovations in intelligent font technology, and is a must-have for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.
This lovely, well-written book is concerned foremost with creating beautiful typography and is essential for professionals who regularly work with typographic designs. Author Robert Bringhurst writes about designing with the correct typeface; striving for rhythm, proportion, and harmony; choosing and combining type; designing pages; using section heads, subheads, footnotes, and tables; applying kerning and other type adjustments to improve legibility; and adding special characters, including punctuation and diacritical marks. The Elements of Typographic Style teaches the history of and the artistic and practical perspectives on a variety of type families that are available in Europe and America today.
The last section of the book classifies and displays many type families, offers a glossary of typography terms, and lists type designers and type foundries. The book briefly mentions digital typography, but otherwise ignores it, focusing instead on general typography and page- and type-design issues. Its examples include text in a variety of languages--including English, Russian, German, and Greek--which is particularly helpful if your work has a multinational focus.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
For Serious Typography Info:
If you are studying typography this book is an excellent companion or workspace bookshelf reference.
you've to learn your type rules somewhere:
Robert Bringhurst's The Elements of Typographic Style is a must have if you are interested in learning about type and type standards.
Excellent book:
This is a book that goes beyond the boundaries of typography. It is a must have in any designer's library.
Everything you've ever wanted to know about type:
This book includes basically everything an aspiring graphic designer/typographer may want to know: history of type and many specific typefaces, anatomy of type, and practical information about choosing typefaces. If you are completely obsessed with type this is an excellent book, if not, don't bother.
