Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Enlightenment for those looking for the way:
I'm not a PR exec and I'm not a professional blogger. So maybe for those who are much more experienced in the field this is a "no brainer". For the rest of us, this was a VERY clear, VERY insightful primer on how technology has changed the way public relations works. It's made me reflect on my own social media habits and given me an glimpse of how businesses can harness social media to build relationships with their customers. Its a fascinating book that opens up a pandoras box of questions but it's a great... more info
A wake-up call to PR and marketing practitioners:
Marketing and PR professionals who successfully make the transition to the world of social media have learned that "participation is marketing," and that's the theme of this book. Geoff Livingston and Brian Solis have teamed up to offer a punchy little book that's packed with insights into the principles that can guide communicators into, and through, the increasingly diverse and changing marketing environment. They offer organizations and executives a foundation to help create social media strategies... more info
Great for beginners:
Now is Gone was written for those who keep hearing buzz words like "social media" and "Web 2.0." It breaks down what social media is and how it will affect businesses and their nature of marketing at a ground level. The book flows very well from one item to another and it allows you to apply it to what you already know and figure out what you thought you knew when it comes to social media. As a social media junky and practicing online networker, this book covers the most crucial best practices when... more info
Now is not worth buying:
Unfortunately Now is gone is not worth buying. It's a book that should have been a pamphlet. The essence of the book is barely a chapter's worth of meaningful material. The book belabors the same point over and over and yet provides little insight into the greater media landscape. I found the book to be a painful read and yet I slogged my way through more out of my own dedication to the topic than the hopes of finding something meaningful. The most interesting part of the book is the last chapter which is a... more info
