Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Enduring Value:
Persuasive Online Copywriting isn't a very big book (176 pages) and it's not a very new book (first printed in 2002) but the fact that it remains one of the standards of online copywriting speaks to its enduring value. That and the fact that copies on Amazon begin at $79. (Is that a misprint? $79? The cover price on my paperback from the second printing was only $18. Who knew it was an investment opportunity?) Upside
* It's as relevant now as when it was first written.
* It has value for... more info
Persuaded me to keep reading and wanting to learn more!:
This book scores a triple play! Its three authors unite to create a book that will help anyone turn their writing and Web site into a winner. It is packed full of valuable information that is presented in an easy to read fashion. The authors have a unique writing style that is witty and humorous and keeps you entertained even when explaining about something as boring as online conversions. This book would be great for students in a Web site writing class or for someone who wants to make a Web site that is... more info
Incredibly practical - To the authors: great job!:
I found this book by browsing on Amazon, and it has been an incredible find. I am currently developing a website from scratch. I have bought all kinds of books to help me with this and this one is probably THE most useful. It contains many, many key ideas regarding what most matters in the content of a website. This is a book I keep reading and re-reading - A big thanks to the authors!
Excellent Book for Increaseing Online Conversions:
Persuasive Copywriting is a great companion to Call to Action, also by Bryan and Jeffrey Eisenberg. Portions of the information in this book were repeated in Action, but that does not make Persuasive any less valuable to web site owners and online marketers alike. Much like my reading of Call, I have exhausted a highlighter underscoring important sections of information throughout the book. With sections covering writing considerations, techniques and writing for the web medium, Persuasive provides... more info
