The book is based on 107 questions posed to the average Joe/Jane online consumers. The topics covered range from general online advertising and B2C marketing questions, to Website usability and modern day online consumer behavior. The research is intended for online marketers working in various fields: from affiliate marketing and analytics to SEO and Web design. It is the author's hope that the readers will find this study of practical use.
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Save your money:
This book does not reveal anything new. Everything is common sense and you can get the information for free just by using Google or reading an internet marketing blog. What turned me off the most is that the author has zero market research experience and he didn't consult with a true professional. Most of the questions asked are really bad and he makes every possible mistake a market research newbie makes. He asks leading questions which leads to a predictable answer which not might actually be... more info
Absolutely necessary for online retailers:
This was a happy accidental find. I was actually looking for another book by Geno Prussakov when I stumbled over his Online Shopping Through Consumer Eyes, and picked it up on a whim. It arrived a few days later and I almost set it aside, but I'm glad I didn't. It opened MY eyes, and gave me many crucial viewpoints that I had not discerned about my own online store. I raced through it in an hour, PostIt notes in hand, and then immediately started to re-read, slowly this time, and taking action at every... more info
Brining It All Together - By Example:
I was fortunate enough to receive this book just before a five-hour flight. Aside from taking with a seat-mate, I was able to skim the entire book during the flight. I dog-eared a couple dozen pages to return to when I had time to better digest the ideas. This book is by no means a "true" scientific study. But that is not a bad thing. Often, heavily-funded studies become too narrowly focused and fail to deliver the goods where it counts for me - in practical insight and applications. Reading... more info
Affiliate Marketing Handbook:
I have been involved with affiliate marketing for a couple of years. This book is an excellent resource for anyone who markets online. The information is timely and can be used as a checklist of elements when creating your web presence.
