In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right--and wrong.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Average:
Nutshell review - As is often the case with these types of books they are fluffed up with too much page-filling case studies to highlight the various points being made. That wouldn't be so bad except that there is nothing really new here that has not been covered elsewhere, most notably by Jack Trout and Al Ries. The basic message is differentiate, keep it simple, make it relevant, positioning, have sufficient resources. Chapter 9 is a two page summary and pretty much covers it in point form. An average... more info
Brand-do-do bigtime:
I can't take it anymore, I'm only on pg 73, this guy is driving me up the wall. he keeps confusing product design (egg) and branding (chicken) as the samething and their not. what comes first, type of problem, the chicken or the egg.. (I can hear Adamson saying it the samething dummy) This book, is his resume, he has to be looking for work on pg 71 he makes a reference to VCR, u can't even buy one, much less use one....so why bring that up....i'm guessing, he pushed his old note. if your... more info
Great approach to the topic of branding with solid information:
BrandSimple is a refreshingly easy read that boils the essence of brands and branding down to, well, their simplest but most important basics. Anyone involved in business management of any kind should read this book. Adamson reminds us throughout the book that a brand is a very different thing than branding and that marketers cannot be great at branding without first creating a great brand. The best brands are different. They promise something different and unique and deliver on that promise every... more info
A MUST read book for young Ad Agency Startups:
- If you're starting an ad agency, marketing business, or developing your own brand you NEED to read this. I know while reading personally, I had to stop and breathe every 2 pages and take notes because it was packed with so many thought provoking truths. - Every page has something important or special. Usually books like these are written with a lot of Filler in between chapters just to make the book longer. However BrandSimple avoids this, and stays clear, simple, and informative throughout the... more info
