The old saying is wrong-winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try. According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts. Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security. Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer. Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else. Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Doesn't really teach when to quit or when to stick:
This is an interesting little book exploring a very important set of concepts. But despite the subtitle, it does a poor job of explaining when to quit and when to keep going. Godin's theory is clear enough. The book falls short on practical guidelines and specific, real-world examples that will help the reader decipher their own complicated situation. It's like an outline for a how-to book, without most of the content that would make it usable. I hope that Godin will develop his concepts in enough... more info
From the perspective of a 7th Grader:
This review was written by my 7th-grade daughter: The Dip is a little book about when to quit and when to stick. It tells you how to persevere through obstacles in jobs, new things you want to try, or things you're trying like a band you want to start. The Dip is a temporary setback that you will have to wade through like thick syrup. People quit things they want they want to do because the cost may seem too high. People don't have a lot of time and don't want to take a lot of risks. In school... more info
Well written book, but not insightful:
The book is quick and easy read, but doesn't really say much. It is much more lucrative to be the "cream of the crop" than a middler, no matter which profession you pick. Seth argues for careful deliberation when seeking out opportunities, and a willingness to change course. Quitting should be a rational decision, even planned ahead of time if possible. Overall, he argues that to best utilize your potential, you should seek out a job you will be challenged on, can grow in, and can be the best in the world.... more info
A Must Read!:
I'm not normally one for books of this nature: short, quirky books that have easy to understand steps to great success all wrapped in cute little analogies. Godin somehow does it right. Whether you are stuck in a rut or itching to start something new, this book provides advice that helps condition your mind so that you end up succeeding. Otherwise you might as well quit.
Buy it, read it, and revisit it every year when you need a boost to your career or hobby.
