Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.
Learn how to:
Build an AdWords campaign from scratch
Identify keywords that entice people to click on your ads
Get the lowest bid prices on your keywords
Defeat click fraud and other scams
Use search engine optimization techniques
Turn clicks into customers
Plus get FREE e-mail updates on Google's ever-changing system.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Easy read, needs update:
I found this book to be an easy read and it sure helped with my google campaigns overall. Most of the screenshots are hard to read and outdated, yet still useful at some level. I wish there were more definitions of terms'; some newcomers may not be familiar with the google AdWords jargon and their importance so it would have been nicer if there were thorough definitions of CTR, CPA, CPC,etc.. and such. The name
"Ultimate Guide..." maybe a bit over the top but it's definitely a Great Guide.
Book needs to be updated but not bad for only $14.95:
Book needs to be updated but not bad for only $14.95. I would recommend it for the money. It's a good beginners guide to say the least.
Good book for the price!:
A little out dated, but still has some useful information that I did not know about.
Must Get to Master Adwords:
This book is good whether your brand new to Adwords and internet marketing or have been in the game a while. You'll pick up best practices and sound marketing advice in this easy to read, easy to implement guidebook. My advice: don't get on Adwords until you've read this book!
