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"Follow the money!"
Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches...for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times!
Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit
Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples
E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible
MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
THE MAGIC LANGUAGE OF "MEMBERSHIP": applied to any business for the affluent...from pizza shops and medical practices to retail stores and pet hotels
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
No BS marketing to the affluent:
a real eye opener. I'm impressed with how well read Dan Kennedy is. He's blunt and doesn't mince words.
"Must know" information for tough economic times:
I attended my first Dan Kennedy event this past weekend in St. Louis and was very impressed with the content of the information and his business philosophy. I picked up the book, No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich for two reasons. One, I wanted to learn more about marketing and selling to the Affluent. Even in tough times the affluent have money and if one wants to thrive in the recession that has already started in the United... more info
NO BS Marketing of self:
Some useful information, but basically a teaser about joining Dan's inner circle. Nothing solid to walk away with or to implement.
Must Have for Every Entrepreneur:
Whehter you sell widgets or services -- you MUST read this book. It's not another "get rich quick" or "change your mindset and the money will follow" book. This book, by the No BS king - Dan S. Kennedy is a wake-up call for everyone who wants to thrive in the business of their choice. There are facts and figures to back-up the premise laid out -- and the affluent are easier to find than you may think. The key is - how do you affluentize your product or service? Kennedy is his consummate no-holds-barred... more info
