The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers explores: Why social media are now so influential in consumer decisions Interacting with those within the blogosphere How to take advantage of this new medium The need for complete transparency Strategies for both small and large businesses Whether your company or organization should start a blog
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Marketing and influencing on the web:
For those of us who are just getting into a website of our own, this is an exceptionaly helpful book. Paul Gillin is one of the eight or ten highly knowledgeable marketer's on the web, and focuses on how to communicate effectively with your constituents. With my lack of experience in the field, I spend time every day searching for ways to build traffic and market my company. Gillin is a godsend and he's created a model which he calls conversation marketing. I've found that it works. When a book achieves its... more info
A Good Primer on Web 2.0 and Interactive Social Media...:
Although it deals almost exclusively in detail with blogs and podcasts, and not too much with social networks and online communities, "The New Influencers" is a "must read" for anyone interested in next generation interactive online media. The author's analysis of the need for businesses, both large and small, to have an interactive "voice" online is right on the mark, as is his insight that its actually easier and immediate (and effective) for small businesses to begin to use blogs and podcasts than it is... more info
Depth and perspective:
Books about Web tools and strategies for marketers tend to be written hastily, for two reasons: primacy and recency. With respect to the former, the marketing consultants who write these books want to build visibility in the market quickly, and to be perceived as pioneers, because the competition is intense. With respect to the latter, the web environment evolves and shifts daily; so authors worry that taking time to cover these topics in depth, present meaningful case studies, verify factual accuracy, and... more info
A Must-Have:
This book is a must-have if you want to know more about how to promote more effectively today. The Internet is not to be ignored!
