In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success--they just lack a step-by-step process to get the results they want. Almost no one really implements a comprehensive methodology that will build a business through networking. Thus, the need to network is 'common knowledge,' and the development of the methodology required to be successful at it is the 'uncommon application.'
By reading this book, you will experience the true essence and meaning of networking. The 29% Solution gives you the answers to two conflicting questions that a business owner or salesperson faces every day: How can I tend to my existing clients while at the same time network for new business? and, Should I place higher value on my current clients or on new clients?
Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
Junk Book:
Horrible! Horrible! Horrible! Look, I am a very small business owner trying to build a better business and gain clients. I've read so many business books. Common sense will tell you that you need to take time to network regularly for your business. I thought this book might be different. It is not. There are not any new ideas, just old ones broken into 52 weeks. Honestly you'd be better off buying Guerrilla Marketing for Free or Guerilla Marketing Weapons. If you must read this book, check it out from the... more info
Forget the Title; Buy The Book:
I have long been a believer of the power of effective networking. And, in the tough times we are encountering as a nation, I believe that effective networking will be even more important. Ivan Miser, one of the county's leading authorities on networking, has collaborated with Michelle Donovan to write what I believe to be one of the best books in networking that has ever been written.(My other favorite is "Click" by George Fraser.) I liked everything about the book...a lot...except for the title... more info
Networking Primer and Journal with a Mangled Premise:
Six degrees of separation: You've probably heard of that concept . . . that you can connect with anyone else through six contacts. The authors deconstruct that observation to point out that fewer than half the people (somewhere around 29 percent) can do that well, hence the title. But do you really care if it takes three contacts or thirteen . . . as long as your message gets through? Probably not. More important than getting through to others through mutual contacts is the ability to get help... more info
29% Solution:
The week by week strategies with easy to follow actionable items helps to make you a more effective networker. Well done.
