A 28-step system for crafting sales letters, complete with examples of highly successful letters written for very visible companies, often by the author. Of broad interest for sales reps, business owners, and advertising people.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
If Dan Kennedy Writes It, You Should Buy It:
As a long-time GKIC member (Glazer-Kennedy Insider's Circle member), I own all of Dan's books and many of his CDs. If he doesn't get you thinking, perhaps you're still asleep. His materials work for consumer and business to business activities, so don't get in the trap of saying, "But my business is different." We've heard it all before. If you're new to Dan's writings, this is a GREAT place to start. But be ready - you won't want to stop there! [...]
Undisclosed Sources:
Yep, Dan is an information marketer, i.e. he wants to sell you the information he has compiled on selling information or becoming a direct marketer. There is no doubt that he is good at it. There is no doubt he can help the people and business that want to sell more. This is a great source for compiling a great, effective profit generating sales letter. It has been on my shelf since the second edition. When I couldn't find my old copy, I bought this third edition. Which, as far as I can remember, is... more info
One of the best books ever written about sales letters & DM:
Well written, and full of beneficial concept and ideas. Dan Kennedy is a great direct marketer to learn from. He has a straight forward, to the point approach. I always wonder how much time and efforts it took him to acquire all this knowledge... It is amazing how simple marketing tips can make a big difference in the way we run business. I recommend this book to the beginner and the avid marketer, there's always something new to learn from Dan Kennedy. Hassene Chaabane
This book is worth 100 times its weight in gold!:
This book serves as a "not to be missed" foundation for anyone that wants to fine tune their business and stop floundering about with no direction. Our office would not have been able to think out of the box and have our own radio show every Monday at 5:30 PM EST [...] without information that we were able to glean from books like this one. We welcome Dan Kennedy, the author, to call in as a guest on our show by dialing 646-595-2228. [...]
