Advanced Web Metrics with Google Analytics

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Editorial Review:

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

Customer Reviews:

Avg. Customer Rating: 5.0 / 5.0

Good overview:

This book is intended to read cover-to-cover, not really a browse to the topic you're looking for type of book. Still really good read, and after you have a great understanding on GA overall.

Great book, great writer, expert knowledge:

Like some of the other reviews I considered myself to be quite familiar with Google Analytics, and I was very impressed with Brian's book. I learned A LOT that will be very valuable to our company, many items I've already put into action. (ere's a list of what I learned http://blog.dogster.com/2008/09/25/get-more-out-of-google-analytics)
Brian also does a really good job of building up the what the tools are, why you want to use them and then how. It's a very modular book that doesn't force you to... more info

THE BOOK for Google Analytics:

This book is a MUST for anyone who is trying to use Google Analytics.
You will probably have to read through it more than once (at least I did) but that is because it was packed with information on how to best implement tracking, comprehend data and use it to improve your site with Google Analytics.

How to find the needle in the haystack:

This is the long overdue "how to" guide for Google Analytics. You can get started tracking your web traffic without this book, to be sure. But, this book goes beyond the help section provided on the Google Analytics site. If you're trying to understand the web traffic on your site, try using Google Analytics. It's easy and free. This book will help you along. While the title describes the book as Advanced, it's not really that technical. Even the most technical sections are pretty easy to get through.

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