Customer Review: This has been one of the best books I have read on persuasion architecture and going beyond just usability and information architecture. If you are a online marketing professional I highly suggest you get this book. The strategies are more in-depth and require more strategic planning to implement... more info
Customer Review: Dogs are easily motivated to respond to stimuli. Cats aren't so cooperative. Potential buyers used to behave pretty much like dogs--responding to advertising by running out to buy a product. Even in the B2B world, a sales rep or an ad campaign could move prospects easily toward a purchase. Today,... more info
Customer Review: This book scores a triple play! Its three authors unite to create a book that will help anyone turn their writing and Web site into a winner. It is packed full of valuable information that is presented in an easy to read fashion. The authors have a unique writing style that is witty and humorous and... more info
