Customer Review: In a world where we are bombarded by messages every second, having the know-how to create a message that stands out above the rest is a serious asset. `Made to Stick' is a book by Chip and Dan Heath, brothers who researched psychosocial studies on the memory, emotion and motivation. The Heath... more info
Customer Review: This is one of the great marketing books. This book helps people better understand why some ideas stick and others don't. It will help you in developing a presentation, market products or services, or have others buy ideas your selling. It is on my must read for clients.
Customer Review: Although this is just a brief sample of the book, "Made to Stick" explores the reasoning behind why some marketing "sticks" while others don't. If you are a small business owner, large business owner, or need to do marketing in any form, "Made to Stick" will help you perform that task more... more info
