Customer Review: Why, if I like the book, did I give it four stars? Simple. It was a bit disorganized. For example, there was material about using a blog in the front of the book and then, to read more, you had to go to the back of the book. I would have preferred all the information to be consecutive. But, the... more info
Customer Review: "If it's so easy to understand and it makes so much sense, why don't more companies get tuned it?" "Tuned In" by Craif Stull, Phil Myers & David Meerman Scott is a book on how to create the "resonator", the product that sells itself. Or (quoted from the book); "The perfect solution to... more info
Customer Review: Cashing in With Content is about attracting visitors to your website, so that you can sell them something or sign them up as a client, member, subscriber or donor. You attract them not with gimmicky entertainment or self-serving puffery, but with rich, valuable, and constantly updated information... more info
Customer Review: OK... time for a "retro flash-back"... Back to those heady days of dot.coms with no revenue, few business plans, and dreams of striking it rich with an IPO. The novel is called Eyeball Wars : a novel of dot-com intrigue by David Meerman Scott, and I had a ball reading it. What's best is that it was... more info
