Customer Review: This book provides a great introduction to branding concepts and strategies. It includes very succinct, actionable points to evaluate your current position in the market or shape a new brand from the ground up. It is a self-described quick read for a 2-4 hr plane ride. This is perfect for a... more info
Customer Review: If I had to suggest three books on Brand Strategy, this one would be the third choice, after "22 Immutable Laws of Branding by Al Ries" and "Made to Stick by Chip Heath". This one is the shortest, but is the most interesting. Highly readable and helpful. Strongly recommended! p.s. Below please... more info
Customer Review: This is great if you want to get to terms with terms used within the design and branding sectors or if you are dealing with agencies who love their jargon! Nicely designed and useful to the novice or the professional.
Customer Review: A quick, high level and easy-to-read intro to branding. This book seems targeted to people who are interested in a high-level, general view of brand theory and brand strategy. It gives a few main ideas on the meaning of a brand, different ways to manage a brand and how to maintain your brand. It... more info
