Customer Review: Why, if I like the book, did I give it four stars? Simple. It was a bit disorganized. For example, there was material about using a blog in the front of the book and then, to read more, you had to go to the back of the book. I would have preferred all the information to be consecutive. But, the... more info
Customer Review: Its is a good book to read not only for marketing people but for anybody who is interested in looking at things from a new perspective.
Customer Review: A must read. In 2002 I wrote a review about the previous edition. Now I am a professor and have a doctorate, so I actually reference the book in my marketing and management classes. Great book for so many disciplines.
Customer Review: "If it's so easy to understand and it makes so much sense, why don't more companies get tuned it?" "Tuned In" by Craif Stull, Phil Myers & David Meerman Scott is a book on how to create the "resonator", the product that sells itself. Or (quoted from the book); "The perfect solution to... more info
Customer Review: Great book to start your business with.
Puts things together like a glue.
Lots of tips, ideas, advices. The information in the book will save you a lot of time and money. I'd especially recommend it for artists.
Customer Review: I'm relatively new to Salesforce.com and I've found this book to be a huge help. At my organization, we did not hire any consultants to assist us in customizing Salesforce.com for our needs. This book has been by my side as a handy resource to the questions that I've had as I get comfortable with... more info